Brand VMD’s Favorite Solid Carpets
Solid color carpets, especially loved by the VMD team responsible for the brand's space visuals. Explore examples of solid carpet usage through various brand store cases.
March 13, 2025
Like any spatial design, brand pop-up exhibitions and retail stores need a strong visual hook and a clear concept to truly stand out. To offer an immersive experience while highlighting the brand's identity, you need a powerful, memorable element—and one of the most beloved design tools for this is the solid color carpet.
By incorporating a brand’s signature color, solid carpets deliver a strong visual message. The soft texture of the fibers adds a calm, sensory layer to the space, making it more nuanced and stylish. These carpets can be extended beyond the floor to cover walls and furniture, creating a fully immersive, cohesive environment. It’s a design choice that captures visual appeal, tactile sensation, and brand identity all in one. Let’s explore how different types of carpets are used in real-world brand retail spaces.
Solid Color Carpets in Brand Spaces
<Contents>
Low-Pile Carpets
High-Pile Carpets
Custom Carpets
Digital Printing
Tufting
1. Low-Pile Carpets
Low-pile carpets are perfect for adding a clean, subtle point of interest to the floor. They pair well with materials of different textures and are ideal for full integration into walls or furniture, finishing the space in a single, consistent color. If you want a clean, luxurious impression, this is a great place to start.
Louis Vuitton’s store uses a velvet-like low-pile carpet embossed with the brand’s traditional monogram. It makes the branding unmistakable while offering a soft contrast with floral motifs, metals, and glass, resulting in a rich visual experience.
A dreamy space in pastel blue gradient carpet with elegant curves gives off a soft, floating feeling—like walking on clouds. The same material is used for walls, shelves, and fixtures, heightening the sense of being in an infinite sky.
2. High-Pile Carpets
When you want a more conceptual space with a strong visual impact, high-pile carpets are a go-to choice. Their fuzzy texture invites curiosity and touch—soft yet bold.
Balenciaga’s store, covered entirely in pink faux fur (it reportedly took three nights to complete). All fixtures were reused from past projects, and the faux fur was later donated to toy factories—an excellent example of both concept and sustainability.
1064 Studio’s pop-up at The Hyundai (2022) featured their signature orange color. Since no ready-made product matched their exact shade, they custom-dyed the material. In pop-up settings, where catching attention is everything, saturating the space in one key color is a power move.
3. Custom Carpets
As mentioned earlier, off-the-shelf products may not be enough to fully express a brand’s concept. In such cases, custom solutions can actually be more efficient—and carpets, surprisingly, offer a lot of flexibility in this regard. You can combine colors to create gradients, checkerboards, terrazzo effects, or design entirely new patterns from scratch.
TAG Heuer’s pop-up at Hyundai Department Store in Pangyo featured a city-meets-sea concept. The digitally printed low-pile carpet depicted sand and ocean visuals, offering a cost-effective way to create a custom floor without weaving. A practical option for temporary setups like pop-ups or exhibitions. (Ref. Cosis TV)
Tamburins is known for their creative carpet designs—bright checks, terrazzo, even patterns like grass, petals, or puppy paw prints. These are all made through tufting, a process of manually inserting yarns into a backing material. If the exact yarn color doesn’t exist, it can be dyed, allowing for nearly endless custom options.
Palazzo Talìa in Italy, designed by filmmaker Luca Guadagnino, is a true feast for the eyes. Known for his visual aesthetic, Guadagnino collaborated with CHI Design and Irish architect Nigel Peake to create a fully custom carpet inspired by original frescoes in the building. From yarn creation to dyeing to tufting, the entire process was 100% bespoke—and absolutely breathtaking.
Solid Carpet Collection Samples
Did this help? and share it with your friends. Did something come to mind? Got a question? Let the author know. New to Conc? Conc is making tools for people who work with materials.